Someone gets referred to you. The person doing the referring has worked with you, trusts you, thinks you're excellent. They say so. The referred prospect nods, says thanks, and then quietly opens their laptop.
They go to your website.
And what they find doesn't match what they were just told.
Not dramatically. Not obviously. But enough to plant a seed of doubt that wasn't there sixty seconds ago.
Read MoreFor a referral based business, your profile isn't a lead generation tool. It's a first date. And the person sitting across the table already knows who you are. They were told about you by someone they trust. They're not deciding whether to meet you. They're deciding whether you are who they were told you'd be.
That is a completely different job. And most LinkedIn profiles are built for the wrong one.
Read MoreThere's a conversation I keep having with B2B business owners who want to be on page one of Google.
It usually starts something like this. A competitor mentioned in passing that they spend ten to fifteen minutes a day on their SEO. Now they want the same thing. They want to outrank the competition. They want to be top dog.
And every time I have this conversation, I think the same thing before I've even looked at their website.
Read MoreSeptember 5, 2025 is coming whether you're ready or not and trust me, most of you aren't.
Read MoreAs luxury shoppers look for smarter, savvier ways to spend, Asia may be quietly repositioning itself as the next global luxury destination—backed by transparency, technology, and a powerful social media narrative.
Read MoreLuxury brands just got pantsed on TikTok. They are in full damage control as Chinese manufacturers reveal what we've all suspected about those eye-watering markups. But here’s what you can learn from this juicy scandal.
Read MoreGen Z and millennials outnumber boomers as eligible voters in the upcoming 2025 Australian election. By a HUGE margin. And what are the two major parties doing on TikTok? Coming at us with their crusty suits and scripted promises like it's 1995 and we're watching Question Time.
Read MoreMost branding articles make you want to bang your head against the wall, don't they? They're filled with corporate jargon, vague concepts, and advice so generic it could apply to literally any business on the planet. Not this one.
Read MoreOh. My. God.
The social media landscape of 2024 just served up the most deliciously ironic plot twist, and I am absolutely living for this chaos.
Read MoreWell, hasn’t the Crumbl Cookie saga been a whirlwind? It’s like watching a batch of cookies in the oven—sometimes things get a bit too heated!
Read MoreGrab a coffee and buckle up, because we need to talk about something that's gonna affect your wallets – Canva's whopping 300% price increase.
Read MoreInstagram is like that high-maintenance ex you wish you'd never dated. Except this ex isn't just annoying – they're straight-up copying your current partner.
Read MoreLet's spice it up by transforming it into a buzzing trivia night with polls turned quizzes! Both LinkedIn and Instagram offer the tools you need to create engaging, interactive content that feels more like a game than a marketing strategy.
Read MoreFeeling that pinch of video anxiety? Tempted to punch out some faceless, AI-generated content just to avoid the camera? HOLD. UP. A. MINUTE.
Read MoreThe Boomer Daddy of social media platforms, LinkedIn, is stepping up its game with the rollout of its own vertical video feed. It’s been testing this for months, but yours truly hasn’t had access to it until now. And I am so damn excited for this.
Read Morerab a cuppa…or wine or margarita, because I have some serious Meta tea to spill that you as a business owner need to know about and prepare for.
Read MoreEver thought your struggles with head lice could teach you a thing or two about marketing your business? Neither did I!
Read MoreLinkedIn, the world's largest professional network, is more than just a platform for connecting with colleagues and searching for jobs. It offers a range of features that, when used effectively, can enhance your LinkedIn experience and grow your network. Let’s dive into 3 features I am certain you didn’t know you could leverage on LinkedIn
Read MoreIf you've been rocking the old school approach to social media marketing—simply creating and sharing content, hoping for the best—you might need to hit the pause button and give this a read.
Read MoreI chat with loads of small business folks, and many think branding is just about slapping on a logo, choosing some colours, and picking a font. But hey, it's way beyond that!
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