Ever thought your struggles with head lice could teach you a thing or two about marketing your business? Neither did I!
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LinkedIn, the world's largest professional network, is more than just a platform for connecting with colleagues and searching for jobs. It offers a range of features that, when used effectively, can enhance your LinkedIn experience and grow your network. Let’s dive into 3 features I am certain you didn’t know you could leverage on LinkedIn
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If you've been rocking the old school approach to social media marketing—simply creating and sharing content, hoping for the best—you might need to hit the pause button and give this a read.
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I chat with loads of small business folks, and many think branding is just about slapping on a logo, choosing some colours, and picking a font. But hey, it's way beyond that!
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If there’s any social media report that is worth the read, it’s the Sprout Social Index. Let’s take a dive into the interesting stats it uncovers that you can apply to you business
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When it comes to international marketing strategy, first impressions are critical. You have just a fraction of a second to make a good first impression. And if your international marketing materials don't relate to a person's culture, they might not be able to relate to your brand at all. I have witnessed both successful and unsuccessful outcomes of this lesson.
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Stay ahead of the curve with our 2023 predictions for TikTok and LinkedIn! Learn about the latest trends and how to use these platforms to their full potential. From the rise of e-commerce on TikTok to the increasing importance of LinkedIn for job seekers and companies, this article has everything you need to know.
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I had an epiphany the other day. I might have had peanut butter in my hair and in the midst of negotiating another mouthful of strawberries into my monster’s mouth at the time, but it was a big light bulb moment. Marketing is sooooo like parenting a toddler. Let me list the ways.
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“I don’t bother with social media. There’s no direct ROI.” Sound familiar? If your sales team, c-suite or just your team, in general, don't believe in social media marketing purely because they don't see a direct return on investment that tells me they need some education. Here are some ways to turn them around.
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Creating and posting to social media about your business can be a time pirate. I’m not going to lie, when I first started my business I too was taking FOREVER to create social media posts for YouTube, LinkedIn Instagram and Facebook. Enter automation.
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Google my business is a bit of an underdog when it comes to social media and digital marketing. And by the looks of it, many local businesses are simply ignoring it. Want to help your local business get ahead? then this article is for you!
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Want to know how the TikTok algorithm works? Well I'm about to tell you, and my source is NOT some 18-year-old whose gone viral a couple of times and thinks they therefore know the algorithm. The information below came from TikTok themselves.
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If you want to become better at marketing your business, you have to be willing to constantly be learning new techniques, strategies and tactics. And there’s so many places you can learn from - Social media, blogs, Tiktok (my favourite at the moment), my website (just saying). But the most convenient place is right in your inbox.
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Running a business with a household and a young family is even is an even bigger challenge. That’s been my life for the last year. I’ve had to change my mindset along with my work routine until I found a system that works. That system is all about productivity, whether in the office or out and about.
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Rather than making you spend several hours on the internet trying to figure out what is actually going on between Apple and Facebook, here is our very simple (but pretty long) explanation on the Apple IOS update and its impact on social media in plain English. By the end, you’ll have a decent understanding of what’s happening, what’s to come and what you can do now to prepare.
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Do you ever have the argument with internal stakeholders or even your clients about social media ROI, and they say that if you can't prove sale, then what's the point of even investing in social media? Well, this post is for you!
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Are you having a pretty hard time trying to convince your boss to invest in the digital marketing of your business? If so, then keep reading because this post is going to be about just that!
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Let’s go over the five biggest mistakes business are making on social media and how easy you can prevent them from happening.
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Hashtags, hashtags, hashtags. You love them or you hate them. Either way, using the right hashtags for your social media posts can help bring more eyes to your small business marketing.
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On LinkedIn you have the option of either putting up a post or putting up an article, but what is the difference? And when is one better over the other?
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