I make content that busy parents actually stop scrolling for.
Not polished. Not performative. Just real, relatable content from a mum who genuinely uses the products she talks about, and whose audience knows it.
If you're a brand that wants to reach families who are stretching their budgets, making smarter shopping choices, and looking for products that actually fit into real life, let's talk.
Who am I and who do I reach
I'm Clem, a Sydney based content creator and the face behind Honey Bee Social. My content lives primarily on TikTok and Instagram, where I talk about family life, budget shopping, making the most of what you've got, and the everyday chaos of raising a small human while keeping it all together.
My audience are busy parents and families, predominantly Australian, who trust my recommendations because they know I only talk about things I actually use. When I show up with a product, it's because it genuinely fits into my life. My audience has learned to tell the difference and so have I.
Current reach:
TikTok: 15,500 followers / 360,000+ impressions in the last six months / 4.7% engagement rate
Instagram: 3,471 followers / 868,000+ impressions in the last six months / 5.5% engagement rate
Cross-platform content, one genuine voice.
Here's the Process
Every partnership is different, but here's how I typically work:
I create short form video content for TikTok and Instagram Reels, showing your product or service in the context of real family life. No scripts that sound like scripts. No forced enthusiasm. Just genuine, watchable content that your audience and mine will actually engage with.
I can create standalone sponsored posts, ongoing content series, or event coverage depending on what works for your campaign. All content is disclosed as paid partnership in line with Australian influencer marketing guidelines.
What I will and won’t work with
I am selective about brand partnerships. That's not a line, it's just how I operate.
I only partner with brands I personally use or would genuinely use. My audience trusts me because I've never given them a reason not to, and I intend to keep it that way.
I work with brands across food and grocery, budget and savings apps, meal kits, family products, local Sydney businesses and markets, and lifestyle products that fit into a real family routine.
I do not work with MLMs, brands making unsubstantiated health claims, political content of any kind, or anything I wouldn't feel comfortable recommending to a friend.
If you're not sure whether we're a good fit, just reach out. I'd rather have an honest conversation early than waste either of our time.
I also will never, ever show my child’s or partner’s face on camera. This is a non-negotiable.
Investment
Small and local businesses: from $300 per video National and major brands: from $500 per video
Package rates are available for ongoing collaborations and content series. Get in touch to discuss what works for your campaign and budget.
Current and previous brand partners
Sydney Markets Limited, Paddy's Markets Flemington
Stacked Marketer
Ready to Collaborate?
Send me a message using the form below with a bit about your brand, what you're looking to achieve, and the type of content you have in mind. I'll come back to you within two business days.