For a referral based business, your profile isn't a lead generation tool. It's a first date. And the person sitting across the table already knows who you are. They were told about you by someone they trust. They're not deciding whether to meet you. They're deciding whether you are who they were told you'd be.
That is a completely different job. And most LinkedIn profiles are built for the wrong one.
Read MoreSeptember 5, 2025 is coming whether you're ready or not and trust me, most of you aren't.
Read MoreLet's spice it up by transforming it into a buzzing trivia night with polls turned quizzes! Both LinkedIn and Instagram offer the tools you need to create engaging, interactive content that feels more like a game than a marketing strategy.
Read MoreThe Boomer Daddy of social media platforms, LinkedIn, is stepping up its game with the rollout of its own vertical video feed. It’s been testing this for months, but yours truly hasn’t had access to it until now. And I am so damn excited for this.
Read MoreWhen it comes to international marketing strategy, first impressions are critical. You have just a fraction of a second to make a good first impression. And if your international marketing materials don't relate to a person's culture, they might not be able to relate to your brand at all. I have witnessed both successful and unsuccessful outcomes of this lesson.
Read MoreDo you ever have the argument with internal stakeholders or even your clients about social media ROI, and they say that if you can't prove sale, then what's the point of even investing in social media? Well, this post is for you!
Read MoreLet’s go over the five biggest mistakes business are making on social media and how easy you can prevent them from happening.
Read MoreHashtags, hashtags, hashtags. You love them or you hate them. Either way, using the right hashtags for your social media posts can help bring more eyes to your small business marketing.
Read MoreOn LinkedIn you have the option of either putting up a post or putting up an article, but what is the difference? And when is one better over the other?
Read MoreMarketing for Tradies is usually Facebook, Instagram and Google My Business. So why should tradies consider LinkedIn? Read on as I explain my three reasons why!
Read MoreSo what the heck is TikTok? And should you consider it a marketing channel for your small business? I’m going to go over these points in this post.
Read More
LinkedIn is no longer just about finding where your next pay check is going to come from. People are more and more using it not only as a networking resource, but as an information resource too. So it’s a no brainer that if you’re in the B2B space that you seriously consider LinkedIn as part of your social media mix.
Read More
