For a referral based business, your profile isn't a lead generation tool. It's a first date. And the person sitting across the table already knows who you are. They were told about you by someone they trust. They're not deciding whether to meet you. They're deciding whether you are who they were told you'd be.
That is a completely different job. And most LinkedIn profiles are built for the wrong one.
Read MoreSeptember 5, 2025 is coming whether you're ready or not and trust me, most of you aren't.
Read MoreAs luxury shoppers look for smarter, savvier ways to spend, Asia may be quietly repositioning itself as the next global luxury destination—backed by transparency, technology, and a powerful social media narrative.
Read MoreLuxury brands just got pantsed on TikTok. They are in full damage control as Chinese manufacturers reveal what we've all suspected about those eye-watering markups. But here’s what you can learn from this juicy scandal.
Read MoreGen Z and millennials outnumber boomers as eligible voters in the upcoming 2025 Australian election. By a HUGE margin. And what are the two major parties doing on TikTok? Coming at us with their crusty suits and scripted promises like it's 1995 and we're watching Question Time.
Read MoreMost branding articles make you want to bang your head against the wall, don't they? They're filled with corporate jargon, vague concepts, and advice so generic it could apply to literally any business on the planet. Not this one.
Read MoreOh. My. God.
The social media landscape of 2024 just served up the most deliciously ironic plot twist, and I am absolutely living for this chaos.
Read MoreInstagram is like that high-maintenance ex you wish you'd never dated. Except this ex isn't just annoying – they're straight-up copying your current partner.
Read MoreLet's spice it up by transforming it into a buzzing trivia night with polls turned quizzes! Both LinkedIn and Instagram offer the tools you need to create engaging, interactive content that feels more like a game than a marketing strategy.
Read MoreThe Boomer Daddy of social media platforms, LinkedIn, is stepping up its game with the rollout of its own vertical video feed. It’s been testing this for months, but yours truly hasn’t had access to it until now. And I am so damn excited for this.
Read MoreEver thought your struggles with head lice could teach you a thing or two about marketing your business? Neither did I!
Read MoreWhen it comes to international marketing strategy, first impressions are critical. You have just a fraction of a second to make a good first impression. And if your international marketing materials don't relate to a person's culture, they might not be able to relate to your brand at all. I have witnessed both successful and unsuccessful outcomes of this lesson.
Read MoreI had an epiphany the other day. I might have had peanut butter in my hair and in the midst of negotiating another mouthful of strawberries into my monster’s mouth at the time, but it was a big light bulb moment. Marketing is sooooo like parenting a toddler. Let me list the ways.
Read More“I don’t bother with social media. There’s no direct ROI.” Sound familiar? If your sales team, c-suite or just your team, in general, don't believe in social media marketing purely because they don't see a direct return on investment that tells me they need some education. Here are some ways to turn them around.
Read MoreGoogle my business is a bit of an underdog when it comes to social media and digital marketing. And by the looks of it, many local businesses are simply ignoring it. Want to help your local business get ahead? then this article is for you!
Read MoreWant to know how the TikTok algorithm works? Well I'm about to tell you, and my source is NOT some 18-year-old whose gone viral a couple of times and thinks they therefore know the algorithm. The information below came from TikTok themselves.
Read MoreRather than making you spend several hours on the internet trying to figure out what is actually going on between Apple and Facebook, here is our very simple (but pretty long) explanation on the Apple IOS update and its impact on social media in plain English. By the end, you’ll have a decent understanding of what’s happening, what’s to come and what you can do now to prepare.
Read MoreDo you ever have the argument with internal stakeholders or even your clients about social media ROI, and they say that if you can't prove sale, then what's the point of even investing in social media? Well, this post is for you!
Read MoreAre you having a pretty hard time trying to convince your boss to invest in the digital marketing of your business? If so, then keep reading because this post is going to be about just that!
Read MoreLet’s go over the five biggest mistakes business are making on social media and how easy you can prevent them from happening.
Read More
