Your Website Isn't Just About You. It's About the Person Who Referred You.

Someone gets referred to you. The person doing the referring has worked with you, trusts you, thinks you're excellent. They say so. The referred prospect nods, says thanks, and then quietly opens their laptop.

They go to your website.

And what they find doesn't match what they were just told.

Not dramatically. Not obviously. But enough to plant a seed of doubt that wasn't there sixty seconds ago.

Google, Marketing TruthsClementine HolmanJuly 6, 2026SEO, small business marketing, Goo

Know thy customer, sell thy service: Why Cultural Awareness is Key for a Successful International Marketing Strategy

When it comes to international marketing strategy, first impressions are critical. You have just a fraction of a second to make a good first impression. And if your international marketing materials don't relate to a person's culture, they might not be able to relate to your brand at all. I have witnessed both successful and unsuccessful outcomes of this lesson.

Facebook Ads, Marketing Nerdom, Instagram, Google, LinkedIn, Social Media Marketing, Marketing Truths, Video Marketing, TikTokClementine HolmanApril 21, 2023international marketing, marketing theory

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