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      <image:caption>Here’s a handy table an AI platform made for you and me to compare social media channels</image:caption>
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    <lastmod>2020-01-13</lastmod>
  </url>
  <url>
    <loc>https://www.honeybeesocial.com.au/the-hive-blog-small-medium-business-marketing-blog/top-5-social-media-tips-for-marketing-your-small-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-11-30</lastmod>
  </url>
  <url>
    <loc>https://www.honeybeesocial.com.au/the-hive-blog-small-medium-business-marketing-blog/why-content-creation-is-not-one-persons-job-in-small-business-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1570326139178-W48SFVX0NS6E7KJVAJDD/everyone+within+your+business+has+a+role+to+play+in+order+for+your+business+to+grow</image:loc>
      <image:title>Small Business Marketing Blog - Is Content Creation just one person’s job in a small business?</image:title>
      <image:caption>Everyone within your small business has a pivotal role to play in helping it grow</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.honeybeesocial.com.au/the-hive-blog-small-medium-business-marketing-blog/what-is-a-hashtag-and-how-to-use-hashtags-in-small-business-social-media-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1568445625871-GOYTVAR4HRFLLACOZHVU/what+is+a+hashtag</image:loc>
      <image:title>Small Business Marketing Blog - What is a Hashtag and How to Use Them</image:title>
      <image:caption>What is a hashtag and how to use them well</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.honeybeesocial.com.au/the-hive-blog-small-medium-business-marketing-blog/why-you-should-always-have-subtitles-in-your-videos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1566087095884-991KEEDWIKD6EZLTOBEP/man+looking+at+phone</image:loc>
      <image:title>Small Business Marketing Blog - Why you should always use subtitles for your videos</image:title>
      <image:caption>Subtitles are increasingly becoming crucial for video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1566086376512-361861RTDDK2Q2S4041O/facebook+page+phot+or+video+upload</image:loc>
      <image:title>Small Business Marketing Blog - Why you should always use subtitles for your videos</image:title>
      <image:caption>Head to your Facebook Page and click Photo and Video to create a video with subtitles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1566086489995-MPEA4XSPYNO91FKUC5OJ/choose+subtitles+and+caption</image:loc>
      <image:title>Small Business Marketing Blog - Why you should always use subtitles for your videos</image:title>
      <image:caption>Choose Subtitles and Captions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1566086578923-UVNZFJD36615FJQ67Z14/linkedin+hwo+to+upload+subtitles</image:loc>
      <image:title>Small Business Marketing Blog - Why you should always use subtitles for your videos</image:title>
      <image:caption>Start creating a post and click the video icon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1566086630755-X7R2CFEM3BO9FVGT35AO/click+edit+to+add+subtitles</image:loc>
      <image:title>Small Business Marketing Blog - Why you should always use subtitles for your videos</image:title>
      <image:caption>Click edit to add subtitles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1566086687678-XC5STQP1TEVG8GWXJCWS/YouTube+Studio+Beta+how+to+add+subtitles</image:loc>
      <image:title>Small Business Marketing Blog - Why you should always use subtitles for your videos</image:title>
      <image:caption>Click language and subtitles to add subtitles to your YouTube video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1566086757447-SPTVV3ZGU4JZI7F0AFX0/existing+videos+in+YouTube</image:loc>
      <image:title>Small Business Marketing Blog - Why you should always use subtitles for your videos</image:title>
      <image:caption>Click transcriptions in existing videos to add subtitles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1566086853649-AMBOL2PX5DMMO66ZUGR8/add+language+and+srt+file</image:loc>
      <image:title>Small Business Marketing Blog - Why you should always use subtitles for your videos</image:title>
      <image:caption>Add a language to your existing YouTube video to then add a subtitle file</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.honeybeesocial.com.au/the-hive-blog-small-medium-business-marketing-blog/how-does-the-google-search-algorithm-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1566025171125-84V9MJIZS72ZQ4VMOZEU/google+search</image:loc>
      <image:title>Small Business Marketing Blog - How does the Google algorithm work?</image:title>
      <image:caption>Teh Google Search Algorithm uses three factors to determine your page’s ranking - frequency and location of your keywords, the age of your page, and which pages link to yours.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.honeybeesocial.com.au/the-hive-blog-small-medium-business-marketing-blog/how-does-the-facebook-algorithm-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1565417002093-S2U97HCBPWPE3XKAZ00E/image-asset.jpeg</image:loc>
      <image:title>Small Business Marketing Blog - How does the Facebook algorithm work?</image:title>
      <image:caption>Facebook’s algorithm uses The Big 4 to determine which posts appear where in your feed - Inventory, Signals, Predictions and Scores.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.honeybeesocial.com.au/the-hive-blog-small-medium-business-marketing-blog/the-importance-of-google-maps-for-small-business</loc>
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    <priority>0.5</priority>
    <lastmod>2019-10-06</lastmod>
    <image:image>
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      <image:title>Small Business Marketing Blog - The Importance of Google Maps for Small Business</image:title>
      <image:caption>Google Maps is extremely important for small business as customers use it to not only search for a location but to research your brand.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
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    <image:image>
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      <image:title>Small Business Marketing Blog - Boosted Posts vs. Engagement Ads - Which is Better for Small Business?</image:title>
      <image:caption>boosting posts on Facebook is easy to do straight from your mobile, but is it the best option for small business?</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
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    <lastmod>2019-08-31</lastmod>
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      <image:title>Small Business Marketing Blog - How to choose the right Facebook Ad Campaign for your Objective</image:title>
      <image:caption>Facebook Ad Campaign - Brand Awareness Objective: What' it’s for, when to use it and suggested audiences to use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1561847524507-671O42182S4874KZAXWT/Facebook+Reach+Objective</image:loc>
      <image:title>Small Business Marketing Blog - How to choose the right Facebook Ad Campaign for your Objective</image:title>
      <image:caption>Facebook Ad Campaign - Reach Objective: What' it’s for, when to use it and suggested audiences to use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1561847576722-06GHM1R3IX1W35TY776C/Facebook+Traffic+Objective</image:loc>
      <image:title>Small Business Marketing Blog - How to choose the right Facebook Ad Campaign for your Objective</image:title>
      <image:caption>Facebook Ad Campaign - Traffic Objective: What' it’s for, when to use it and suggested audiences to use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1561847613583-8K313J6B6VAH0YQBRA15/Facebook+Engagement+Objective</image:loc>
      <image:title>Small Business Marketing Blog - How to choose the right Facebook Ad Campaign for your Objective</image:title>
      <image:caption>Facebook Ad Campaign - Engagement Objective: What' it’s for, when to use it and suggested audiences to use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1561847657208-P880IB5CIGICYJK31N9C/Facebook+App+Installs+Objective</image:loc>
      <image:title>Small Business Marketing Blog - How to choose the right Facebook Ad Campaign for your Objective</image:title>
      <image:caption>Facebook Ad Campaign - App Installs Objective: What' it’s for, when to use it and suggested audiences to use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1566688131307-Q864L1QEU10Q9226P2OZ/Video+Views+Objective.png</image:loc>
      <image:title>Small Business Marketing Blog - How to choose the right Facebook Ad Campaign for your Objective</image:title>
      <image:caption>Facebook Ad Campaign - Video Views Objective: What' it’s for, when to use it and suggested audiences to use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1561847741774-SHLH1YOCLKB6LMFE2Z8F/Facebook+Lead+Generation+Objective</image:loc>
      <image:title>Small Business Marketing Blog - How to choose the right Facebook Ad Campaign for your Objective</image:title>
      <image:caption>Facebook Ad Campaign - Lead Generation Objective: What' it’s for, when to use it and suggested audiences to use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1561847857913-H5ELCPQWFNRZPNF2TOC2/Facebook+Messages+Objective</image:loc>
      <image:title>Small Business Marketing Blog - How to choose the right Facebook Ad Campaign for your Objective</image:title>
      <image:caption>Facebook Ad Campaign - Messages Objective: What it’s for, when to use it and suggested audiences to use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1561847789523-I3QXPJ2PGQ9GIA6SDI63/Facebook+Conversions+Objective</image:loc>
      <image:title>Small Business Marketing Blog - How to choose the right Facebook Ad Campaign for your Objective</image:title>
      <image:caption>Facebook Ad Campaign - Conversions Objective: What it’s for, when to use it and suggested audiences to use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1561847910121-1QM00Z21SMV98K85IHVT/Facebook+Catalog+sales+objective</image:loc>
      <image:title>Small Business Marketing Blog - How to choose the right Facebook Ad Campaign for your Objective</image:title>
      <image:caption>Facebook Ad Campaign - Catalog Sales Objective: What it’s for, when to use it and suggested audiences to use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1561847950900-3SLUKCWYGD8D7R5VYYK0/Facebook+Store+Visits+Objective</image:loc>
      <image:title>Small Business Marketing Blog - How to choose the right Facebook Ad Campaign for your Objective</image:title>
      <image:caption>Facebook Ad Campaign - Store Visits Objective: What it’s for, when to use it and suggested audiences to use.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.honeybeesocial.com.au/the-hive-blog-small-medium-business-marketing-blog/why-personas-are-so-important-in-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-16</lastmod>
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      <image:title>Small Business Marketing Blog - Why Personas are so Important in Marketing</image:title>
      <image:caption>What is a persona and why are they so important for small business marketing?</image:caption>
    </image:image>
  </url>
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    <loc>https://www.honeybeesocial.com.au/the-hive-blog-small-medium-business-marketing-blog/10-misconceptions-about-small-to-medium-business-marketing</loc>
    <changefreq>monthly</changefreq>
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      <image:title>Small Business Marketing Blog - 10 Misconceptions about Small to Medium Business Marketing</image:title>
      <image:caption>Marketing misconception #3 - I need to be on every social media channel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1559968175986-HXK3E7ZQCIUCVL6BDX1Z/people+shooting+video+on+their+phones.jpg</image:loc>
      <image:title>Small Business Marketing Blog - 10 Misconceptions about Small to Medium Business Marketing</image:title>
      <image:caption>Marketing Misconception #9 - Video is only a “nice to have”.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.honeybeesocial.com.au/the-hive-blog-small-medium-business-marketing-blog/2019/1/6/what-is-content</loc>
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    <priority>0.5</priority>
    <lastmod>2019-06-22</lastmod>
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      <image:title>Small Business Marketing Blog - What is Content?</image:title>
      <image:caption>Content is telling one story many ways.</image:caption>
    </image:image>
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    <loc>https://www.honeybeesocial.com.au/the-hive-blog-small-medium-business-marketing-blog/2019/1/6/what-is-the-difference-between-marketing-and-advertising</loc>
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      <image:title>Small Business Marketing Blog - What is the Difference Between Marketing and Advertising?</image:title>
      <image:caption>advertising is the message you want to tell</image:caption>
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    <image:image>
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      <image:title>Small Business Marketing Blog - What is the Difference Between Marketing and Advertising?</image:title>
      <image:caption>What’s the difference between marketing and advertising? Advertising is the message you want to tell. Marketing is the story you want to show.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Clementine Holman - Queen Bee at Honey Bee Social</image:caption>
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    <image:image>
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      <image:title>Social Media Consultant Sydney</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1673215569982-2PT2W7C7S6BIYUIVLPNN/Tasha+testimonial.png</image:loc>
      <image:title>Social Media Consultant Sydney</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1673215570438-NL1F3Q17IM51SDAJLHO8/Stephen+testimonial.png</image:loc>
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    <lastmod>2025-05-09</lastmod>
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      <image:title>Social &amp; Content Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/3d3ebc37-9ecf-48d2-abed-92be956984ed/Untitled+design+%287%29.png</image:loc>
      <image:title>Social &amp; Content Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/28134f6f-4dce-42f7-8270-d970a6272d74/Untitled+design+%288%29.png</image:loc>
      <image:title>Social &amp; Content Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/1727df30-630e-4350-b70b-76ab09409604/Untitled+design+%289%29.png</image:loc>
      <image:title>Social &amp; Content Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2026-05-30</lastmod>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/65741bbc-a19b-4a27-9de8-b640253cf73a/TDM-42.png</image:loc>
      <image:title>Brand Collab - Who am I and who do I reach</image:title>
      <image:caption>I'm Clem, a Sydney based content creator and the face behind Honey Bee Social. My content lives primarily on TikTok and Instagram, where I talk about family life, budget shopping, making the most of what you've got, and the everyday chaos of raising a small human while keeping it all together. My audience are busy parents and families, predominantly Australian, who trust my recommendations because they know I only talk about things I actually use. When I show up with a product, it's because it genuinely fits into my life. My audience has learned to tell the difference and so have I. Current reach: TikTok: 15,500 followers / 360,000+ impressions in the last six months / 4.7% engagement rate Instagram: 3,471 followers / 868,000+ impressions in the last six months / 5.5% engagement rate Cross-platform content, one genuine voice.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/b6ed0493-d57d-43f4-a98f-4c2adf1466b8/TDM-87.JPG</image:loc>
      <image:title>Brand Collab - Here's the Process</image:title>
      <image:caption>Every partnership is different, but here's how I typically work: I create short form video content for TikTok and Instagram Reels, showing your product or service in the context of real family life. No scripts that sound like scripts. No forced enthusiasm. Just genuine, watchable content that your audience and mine will actually engage with. I can create standalone sponsored posts, ongoing content series, or event coverage depending on what works for your campaign. All content is disclosed as paid partnership in line with Australian influencer marketing guidelines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/ae97bf74-1264-4314-91ca-5c172bc73406/TDM-60.png</image:loc>
      <image:title>Brand Collab - What I will and won’t work with</image:title>
      <image:caption>I am selective about brand partnerships. That's not a line, it's just how I operate. I only partner with brands I personally use or would genuinely use. My audience trusts me because I've never given them a reason not to, and I intend to keep it that way. I work with brands across food and grocery, budget and savings apps, meal kits, family products, local Sydney businesses and markets, and lifestyle products that fit into a real family routine. I do not work with MLMs, brands making unsubstantiated health claims, political content of any kind, or anything I wouldn't feel comfortable recommending to a friend. If you're not sure whether we're a good fit, just reach out. I'd rather have an honest conversation early than waste either of our time. I also will never, ever show my child’s or partner’s face on camera. This is a non-negotiable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cdbc5d7da50d31c22a10140/70a3649d-5853-4a08-b289-d79dcd7392fc/TDM-67.png</image:loc>
      <image:title>Brand Collab - Investment</image:title>
      <image:caption>Small and local businesses: from $300 per video National and major brands: from $500 per video Package rates are available for ongoing collaborations and content series. Get in touch to discuss what works for your campaign and budget. Current and previous brand partners Sydney Markets Limited, Paddy's Markets Flemington Stacked Marketer</image:caption>
    </image:image>
  </url>
</urlset>

